SUCCESS STORIES

We have celebrated alongside hundreds of goodmakers, and counting...

Original goal: $150k
Amount raised: $231k
“This felt like the most strategic and seamlessly run effort we’ve ever had — as well as the most fruitful.”
COMPLETELY TRANSFORMED FUNDRAISING
The Masterclass completely transformed the way I have approached fundraising. Not only am I more confident and equipped to do this work...Because of the Masterclass, The CALL in NWA was able to raise FOUR times the funds our campaign raised last year!
BRANDY SHIOYAMA
COUNTY COORDINATOR
EFFECTIVE FUNDRAISING
The Masterclass equipped our organization with the tools and road map to effective fundraising from start to finish and even after a fundraising campaign.
JESSICA URANGA
EXECUTIVE DIRECTOR OF BEAUTIFUL LIVES
surpassed our goal
Through great teaching, relative content and collaboration, not only did we surpass our goal but we have a confidence moving forward as to how to build on what we have learned. Jesse is a great teacher and he was so willing to share his knowledge.
debbie martin
executive directoR
seven fold increase
Jesse Lane and his team has been one of the best decisions we have ever made. They care about our vision and truly partner with us! We have seen a five to seven fold increase in sales for every dollar we have spent on marketing our online store. We were so pleased with the results that we have renewed our marketing contract twice to tackle other areas including donor development.
terrell welch
ceo of mercy house global
8X MORE THAN LAST YEAR
Masterclass gave me the confidence to believe that I was capable of reaching a goal that was eight times more than the previous year's goal. This class was invaluable for my growth as a fundraiser.
MADDY SCHULTZ
EXECUTIVE DIRECTOR OF ABILITY TREE
invaluable resource
I head the advancement and marketing efforts of a nonprofit organization in Northwest Arkansas, and I have found Jesse Lane and team to be a wealth of practical, savvy insights. If you want to know how to effectively increase your organization's share-of-voice in the community and advance its mission while being compassionate and ethical toward those you serve, [this] training will be an invaluable resource to you.
jason ross
chancellor of providence classical christian academy
EXPERT WISDOM
Jesse and his crew are a great mix of expert wisdom from many years in marketing... and patience, insights, and generosity.
York AsPACHER
Operation mobilization
HUGE RETURN IN OUR TIME INVESTMENT
So thankful for the time and ability to participate in this class. We saw a huge return in our time investment that allowed us to be successful in this year’s campaign.
Julia Hudson
DIRECTOR OF EXTERNAL RELATIONS @ SHARED BEGINNINGS
HELPED US GET UNSTUCK
The Masterclass truly helped us get unstuck in places of financial development. As a smaller organization just beginning to develop a donor base, the practical support has been invaluable!
Megan taylor
CO-DIRECTOR @ GAP RELIEF
FOREVER GRATEFUL
The masterclass ... through simple, practical, well-proven steps that slowly got us out of stress and into a workable modal that we will use from here on out. We are forever grateful!!
Amy Butler
CO-DIRECTOR @ GAP RELIEF
REFRAMED HOW WE THINK ABOUT ASKING...
This Masterclass empowered us with an organized plan for succeeding in a major giving event. Even better, it helped reframe how we think about asking for gifts. We do it with pride now!
kenny williams
EXECUTIVE DIRECTOR @ PEDAL IT FORWARD
MY SKEPTICISM WAS QUICKLY CRUSHED
My skepticism was quickly crushed when we made 140 times more in donations on NWA Gives than the prior year. This was without a doubt the direct result of this training.
kyra moss
EXECUTIVE DIRECTOR @ P.E.A.R.L.
GAME CHANGER!
This class is a game changer! ... Just be open to put in the effort and follow the plan and the rewards will happen!
cody steussy
ASSISTANT EXECUTIVE DIRECTOR @ ROGERS ACTIVITY CENTER
FROM 3 DONORS TO 170+ DONORS
This masterclass helped our nonprofit grow from $300 raised by 3 donors for NWA Gives 2023 to more than $27,000 raised by 170+ donors [in 2024]. I can't thank Jesse and the team enough for equipping us with the tools & resources to improve our campaign and every fundraising campaign going forward!
nicole benedict
DONOR RELATIONS COORDINATOR, SUNSHINE SCHOOL
THIS CLASS WAS A LIFESAVER
The Masterclass was instrumental to our success with our NWA Gives Campaign. It took us to new heights and gave crucial information for continued success.
LINDA CAVINESS
DIRECTOR OF PROGRAMS / DEVELOPMENT COORDINATOR, LIFESOURCE INTERNATIONAL
CONFIDENT & CAPABLE
[This training] gave me the confidence to believe that I was capable of reaching a goal that was eight times more than the previous year's goal. This class was invaluable for my growth as a fundraiser.
25X GROWTH
[The training] equipped our organization with the tools and road map to effective fundraising from start to finish and even after a fundraising campaign.
HUGE SUCCESS
NWA Gives was a huge success for us. I enjoyed planning and executing the campaign with training and support from the goodmakerU staff.
Lance Johnson
CEO, Big Brothers Big Sisters of NWA
COMPLETELY TRANSFORMED FUNDRAISING
It has completely transformed how I look at our fundraising model. We operate on a events model, and are working to get away from that. This proved to me, maybe we really can replace an event with a giving campaign.
MADELINE DORAN
Community Engagement Manager, Big Brothers Big Sisters of NWA
GAME CHANGER
This class was such game changer for me as a non-profit leader... this class gave the the encouragement I didn't know I needed to keep drawing others into the story... Confidently sharing out mission with others, knowing the impact it can have.
GINNY MOONEY
EXECUTIVE DIRECTOR, 99 BALLOONS
PACKED FULL OF WISDOM
The Masterclass provided us with valuable knowledge and leadership skills that will enable us to take our organization to the next level. The classes were packed full of wisdom, and the relationships we built have been so encouraging!
MEREDITH CHAPUIS
EXECUTIVE DIRECTOR, FOR THE LOVE
MONUMENTAL POSITIVE SHIFT
The clarity and excellence that can be achieved with exceptional guidance and collaboration has made and continues to make ALL the difference in our fundraising efforts - we have seen a monumental positive shift for our organization in these last few months from both a communication and financial aspect and we couldn’t be more grateful.
AMANDA APPLE
DEVELOPMENT DIRECTOR, Northwest Arkansas Women's Shelter
EMPOWERED, EQUIPPED & EXCITED
The Masterclass has been instrumental in shaping our mindset about fundraising to one that is more empowered, equipped and truly excited about the possibilities.
ELLIE HOYT
DIRECTOR OF DEVELOPMENT, SOAR Afterschool
HUGE IMPACT
As a non-profit leader, the Fundraising Masterclass has been equal parts game-changing lessons, productive networking, and empowering group therapy. The lessons we learned have been easy to implement from day one, but the impact they have had on our organization has been anything but simple!
ELAINE JACKSON
Director of Community Engagement & Education, NORTHWEST ARKANSAS WOMEN'S SHELTER
deeper understanding of donor relations
Jesse and Ben are not only experts in their field but also passionate about sharing their wisdom and empowering everyone in the class. Through interactive sessions, hands-on activities and thought-provoking discussions, they provided a deeper understanding of donor relations and donor stewardship and ways to apply these to real-world scenarios.
KIM DANIELS
ANNUAL GIVING OFFICER, Northwest Arkansas Food Bank
positive change
The program was a positive change in our organization, especially about fundraising in the latino community.
DIEGO MORALES
deputy director, Conexion de Negocios de Latinos
transformative
Participating in the masterclass for nonprofits has been transformative, providing invaluable insights into effective fundraising strategies and community engagement.
susannah fuquay
director of development, Sunshine School & Development Center

WE LOVE CELEBRATING YOUR WINS!