Grow Your Nonprofit, Faster
In this course, you will go from feeling overwhelmed and unsure about how to do storytelling, marketing and fundraising for your nonprofit to feeling prepared and confident. You'll finish the course with a rock-solid marketing plan and immediately begin to multiply your online audience, get new donors, increase giving, and grow your impact. Guaranteed.
What you'll get in this course
Welcome!
Welcome + How to Succeed with this Course (2:50)
Module 1: How to Craft Your Compelling Brand Story
M1 L1: Brand Inspiration + Why Branding is Essential & Powerful (15:38)
M1 L2: The Fastest (& Most Fun) Way to Really Know Your Brand Personality (9:33)
M1 L3: How to Make a Super Simple Style Guide (11:35)
M1 L4: The Elements of an Unforgettable Story + How to Tell & Retell Your Stories (19:17)
M1 L5: Telling Stories in an Ethical & Empowering Way (5:30)
Module 2: How to Stop Your Audience in Their Tracks
M2 L1: "The Shift" — The secret to Successful Marketing (16:21)
M2 L2: Why You Need an Advisory Council & How to Set One Up (17:48)
M2 L3: Interview/Survey Your Council (11:28)
M2 L4: Build Your Audience Avatar (9:50)
M2 L5: Identify Your A-Team (8:01)
M2 L6: Create a Major Donor Development Plan (21:04)
Module 3: How to Assemble Your Marketing Machine
M3 L1: Map Your Ideal Audience Journey (22:12)
M3 L2: Identify Irresistible Invitations for Your Audience (18:32)
M3 L3: Start Your Messaging Matrix (6:50)
M3 L4: Create Your Content Calendar (5:39)
Module 4: How to Quickly Makeover & Optimize Your Website
M4 L1: Evaluate Your Current Website (9:31)
M4 L2: Re-Design/Re-Align Your Site with Your Brand Style and Voice (8:32)
M4 L3: Re-Center Your Site on Your Audience (18:14)
M4 L4: Re-Focus Your Site on Your Top Goals (10:49)
M4 L5: Refresh and A/B Test Your Site Content (13:45)
Module 5: How to Systematically Grow Your Social Media Engagement & Results
M5 L1: SIC Trick to Social Success (12:18)
M5 L2: Be Social and Systematically Grow Your Social Media Audience (27:20)
M5 L3: Be Intentional: Set Your Goal for Social Media (15:14)
M5 L4: Be Consistent: Brand Alignment, Creative Strategy and Content Calendar (16:06)
Module 6: How to Automate & Explode Your Email List Growth & Results
M6 L1: Redeeming Email with an Audience-Centric Email Strategy (21:21)
M6 L2: How to Increase Open and Engagement Rates (+ a Secret Weapon) (28:52)
M6 L3: How to Automate Emails and Why It’s So Important (8:07)
M6 L4: Building Your Email Plan / Calendar (13:20)
M6 L5: How to Grow Your Email List Size (31:18)
Module 7: How to Reach New Audiences with Influential Allies
M7 L1: Why Influencer Marketing is a Big Deal (26:57)
M7 L2: How to Identify Your Potential Allies (9:20)
M7 L3: The Formula for Triple Wins (26:11)
M7 L4: Your Outreach Plan (27:26)
M7 L5: Retention & Scaling Up (20:57)
Module 8: How to Scale Audience Size & Results with Targeted Ads
M8 L1: Essential Principles for Effective Advertising (19:12)
M8 L2: Targeting the Right Audience (29:11)
M8 L3: Creative, Copy + Ad Setup (48:03)
M8 L4: Introduction to Google Advertising (19:57)
M8 L5: Building Your Advertising Plan & Calendar (14:10)
Frequently asked questions
When does the course start and finish?
You'll have immediate access to the full course when you enroll. It is a completely self-paced online course - you decide when you start and when you finish! AND, you have lifetime access - so no hurry!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
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