Impact Gallery

Partnership in Action

NWA Capacity Building — Walmart.org + Jones Center

What a Foundation Partnership Produces

Walmart.org and The Jones Center partnered with goodmakerU to bring the Raise cohort to Northwest Arkansas — investing in the fundraising capacity of small to mid-sized nonprofits across the region. Over 12 months, participating organizations executed two fundraising campaigns and built donor development infrastructure that outlasts the program.

The results below came directly from that investment.

640

More raised vs prior year

100

Net Promoter Score

100

Hit record campaigns

Impact Stories

Organization-Level Results

Every card below represents a real organization and their outcomes from the program.

P.E.A.R.L. · Raise NWA Cohort

Year-End Campaign Growth

Before program: $454

$112,419 raised

+24,650%

"We tripled the number of new donors, and saw a nearly 50% increase in year-end giving."

Big Brothers Big Sisters · NWA

New Donor Acquisition

Before: 105 new donors

317 new donors

+202%

Year-end campaign grew from $49K to $75K. Board re-energized and actively sourcing new opportunities.

Doxazo Ministries · Raise Topeka

Total Revenue Growth

Before: $229,999

$295,476 raised

+28%

"From August to January 1st, we raised $100K running the GoodMakerU play. We ran it — and it paid off."

NWA Women's Shelter · NWA Cohort

Individual Giving Growth

Before: $891,158

$1,222,448 raised

+37%

"Our Board has been completely re-energized, finding new opportunities, potential donors, and volunteers."

99 Balloons · NWA Cohort

New Donor Acquisition

Before: 12 new donors

55 new donors

+358%

Year-end campaign grew from $64K to $112K. Significant improvements in major donor development.

Project 2 Restore · Topeka

Year-End Campaign Growth

Before: $77,133

$100,530 raised

+30%

"Learning how to grow a broader donor base has been a gift — ensuring we aren't relying on only a few supporters."

Testimonials

Heard from the field

Elaine Jackson

Executive Directornw

"If you are considering a class with goodmakerU, stop now and sign up! The impact the Fundraising Masterclasses have had on our organization's development is almost too vast to categorize."

Kim Daniels

Annual Fund Officer

"If you work in nonprofit fundraising. this class is an absolute must! From stewarding donors to marketing and crafting the right messaging, it covers all the elements of successful fundraising."