FOR FOUNDATIONS & GIVING DAYS

WHEN LEADERS GROW,
COMMUNITIES FOLLOW

We partner with foundations and giving days to deliver capacity-building programs that turn your investment into measurable, lasting change — for the organizations you fund and the neighborhoods they serve.

Let's Explore What's Possible
"The Raise program has been nothing short of revolutionary in terms of how we view, strategize, communicate, and execute our fundraising."
— Elaine Jackson, Executive Director, NWA Women's Shelter
EXISTING capacitY-BUILDING partners

Our Programs

From year-long cohorts to giving day training to self-paced membership — every program is built on the same belief: the organizations doing the most important work deserve the tools to sustain it.

Year-Long Cohort

Raise

A structured, multi-month capacity-building program that builds fundraising infrastructure from the inside out — equipping Executive Directors, development staff, and board members to grow their organizations sustainably, long after the program ends.
Deep fundraising strategy and individual donor development
Board engagement and major donor acquisition
Two real fundraising campaigns during the program year
Monthly masterminds and ongoing coaching
Full impact report delivered to the foundation partner at close
Giving Day Training

Fundraising Masterclass

A training program built around giving days and year-round digital fundraising campaigns. Since 2022, it has trained 52 unique nonprofits across five cohorts — and in 2026, trained organizations raised 3.4× the campaign-wide average on NWA Gives.
Giving day strategy and campaign execution frameworks
Donor acquisition and post-event retention systems
$6M+ raised for NWA nonprofits since 2018
Available for giving days and general fundraising campaigns
Post-event outcomes summary delivered to all partners
Self-Paced Membership

goodmaker Pro

Our flagship membership program gives nonprofit leaders access to the Fundraising Masterclass, a full library of courses, weekly coaching, and a community of nonprofits — all at a fraction of the cost of a full cohort. Built for leaders who are ready to grow on their own schedule.
Fundraising Masterclass included
Courses on major donors, email marketing, board engagement, and mindset
Weekly coaching and live Q&A access
Peer community of nonprofit leaders
Single-Session Training

Workshops

Focused, single-session workshops on fundraising, communications, and leadership — designed for communities that need targeted training outside of a full cohort. We've delivered workshops across NWA, Topeka, and Western Central Illinois.
Customized to your community's specific capacity gaps
Standalone or as a complement to a Raise or Masterclass program
Available for giving day prep, year-end campaigns, and leadership development
Can be structured for single organizations or multi-org cohorts
Success Stories

The Leaders Your Investment Reaches

Each of these organizations started the program with real gaps and real fears. These are their outcomes.

P.E.A.R.L. — Raise NWA Cohort 1

21,898%

Largest individual gift grew from $500 to $109,992. Year-end campaign grew from $454 to $112,419.
Canopy NWA — Raise NWA Year 2

2,033×

First structured campaign ever — raised $30,508 on NWA Gives, up from $15 the prior year. Added 1,422 new donors across the program year.
Young Life NWA — Raise NWA Year 2

0→8

Started with zero board members. Exited with 8 board members, revenue grown from $138K to $269K.
"The program gave me confidence to ask them to join."
Sharing & Caring — Raise NWA Year 2

4×

Year-end campaign grew from $11,965 to $52,560. Advisory-only board stepped up to directly participate in fundraising asks.
"Substantial increases beyond any expectations." — Thomas Blackwell, ED
Sheep Dog Impact Assistance — Masterclass

602%

NWA Gives results grew from $3,900 to $27,375 in their first year in the Masterclass.
El Centro of Topeka — Raise Topeka

7×

Year-end campaign grew from $2,000 to $14,000 in the inaugural Raise Topeka cohort.
"You saw that it works. You saw that if they followed and they challenged themselves, they got matching gifts, they would exceed their goal."
- Angela Oxford, Walmart for Good
Impact Reporting

The Investment Is Working. The Data Proves It.

Every Raise cohort closes with a transparent impact report delivered to the foundation partner — so you can share exact results with your board.

Raise NWA — Cohort 1 Outcomes

100%
reported improved fundraising results
100%
reported improved digital marketing effectiveness
100%
believe skills will sustain future fundraising
90%
reported a mindset shift — scarcity to abundance
83%
secured matching gifts during the program
83.3%
rated the program "Extremely Beneficial"

Raise NWA — Year 2 Outcomes

8 of 12
curriculum topics achieved unanimous growth
NPS 75
— world-class rating for professional development
100%
reported growth in giving day execution & email appeals
+275%
increase in donors across the cohort in 2025
54.3%
donor-supported revenue (up from 33.5%)
$1.17M
in new donor-supported revenue generated
Visit the impact gallery
What We Train

Built for the Specific Gaps Nonprofits Face

Both programs target the areas where small to mid-sized nonprofits struggle most — and where growth creates the most community impact.

Donor & Individual Giving Development

We train leaders to build and sustain individual donor programs from the ground up — growing donor counts, upgrading major gifts, and reducing dependence on foundation funding. Cohort 1 averaged 36.6% YOY growth in total individual giving.

Giving Day & Campaign Execution

Raise includes giving day strategy as a core curriculum module. The standalone Fundraising Masterclass goes deeper — where the 2026 cohort raised 3.4× the campaign-wide average. Training is available for giving days and general fundraising campaigns.

Communications & Storytelling

100% of participants in both cohorts reported growth in messaging and storytelling. We train leaders to clarify their message and build trust with donors and community.

Board Engagement & Major Donors

78 new major donors were acquired or upgraded in Cohort 1 alone. We help boards become active fundraising partners — not passive observers.

Donor Retention & Stewardship

Nationally, only 19% of first-time giving day donors return. Both programs train thank-you systems, re-engagement sequences, and stewardship calendars to bring donors back.

Fundraising Mindset & Leadership

90% of Cohort 1 reported a fundamental mindset shift from scarcity to abundance. We train leaders to see themselves and their organizations differently.
How a Partnership Works

From Conversation to Cohort

Every partnership begins with listening, not selling.

Frequently asked questions
Who is this designed for?
Foundations, family foundations, giving days, and community-focused organizations that want to go beyond the grant — investing in the long-term fundraising health of the nonprofits they support.
‍
What's the difference between Raise, the Fundraising Masterclass, and goodmakerPro?
‍Raise is a comprehensive, multi-month capacity-building cohort covering fundraising strategy, donor development, board engagement, and communications — currently active in NWA and Topeka. The Fundraising Masterclass is a giving day and campaign-specific training program available to partner communities. goodmakerPro is a self-paced membership program for individual nonprofit leaders that includes the Masterclass, additional courses, and weekly coaching.

‍Can the curriculum be customized?
‍Always. Every Raise cohort is built around the specific capacity gaps your nonprofit community is facing and the strategic priorities of your foundation.
Ready to Start?
Your Community Is Ready for What's Next. So Are We.
Let's Explore What's Possible
Visit the Impact Gallery
Download the Digital Playbook
Join the list of goodmakers
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