Join for $125/moStop guessing on your year-end campaign
Get 1:1 consulting, a proven donor system, and hundreds of peers who have your job. Nonprofit leaders trained in our program grew giving-day results 8x, and 92% reported a record campaign.
4.8/5 (1000+ Ratings)goodmaker Pro is for you if...
You raise money for a nonprofit.- You are an executive director tired of guessing.
- You are a marketing manager who wants greater engagement.
- You are a board member nobody trained to fundraise.
- You are a development director who wants a proven process.
- You want expert consulting at a fraction of the cost.
YOU WEAR A LOT OF HATS
You are juggling more than any one person should and fundraising can add even more to your plate.
- Your board wants you to raise more money, and they are unsure how to help.
- Your team has big ideas, and everyone is already stretched thin.
- You have more fundraising ideas than time, and you want to know which ones to run first.
goodmaker Pro gives you a step-by-step plan, a coach, and a community of nonprofit leaders to help you plan your next fundraising campaign.
Hear it from a nonprofit leader
When Lance Johnson started as CEO of Big Brothers Big Sisters, his fundraising centered on grant writing and corporate sponsored events. His team set a $50,000 goal for their year-end campaign, worked through the goodmakerU playbook one play at a time, and raised $75,000.
"We went through all the different plays that Jesse gave us in the class and we raised $75,000."
CEO, Big Brothers Big Sisters
Here's what you get
Weekly live coaching
1:1 consulting
Nonprofit community
Office hours and events
Access to proven frameworks
Earn CFRE credit
Fundraising Masterclass
53 lessons
Marketing Anatomy39 lessons
Board Engagement7 lessons
Mindset Shifts8 lessons
Email Marketing10 lessons
How it works
- 1
Join today
Get immediate access to the fundraising frameworks, the community of nonprofit leaders, and on-demand consulting.
- 2
Show up for weekly coaching
Live coaching on one piece of the donor system each week: major donors, the ask, the match, the board, monthly giving. If you miss a call, you can watch the replay.
- 3
Schedule your first 1:1 consulting session
Book a time with a coach to review your messaging, plan your next campaign, or role-play your next major donor meeting.
Results from nonprofit leaders like you
Executive Director, Sharing & Caring
"Predominately corporately funded."
"Substantial increases in fundraising success beyond any expectations."
Area Director, Young Life
"Not having the right connections. Relatively unknown."
"I am more confident in messaging and asking. Donor engagement is on the rise, and I don't feel alone in the journey."
Canopy
"I had zero fundraising skills."
"I now have the confidence I need to make an ask."
Results from leaders trained in the goodmaker Fundraising Masterclass and coaching system through the Raise NWA cohorts, 2024 and 2025. Figures self-reported by participating organizations.
Nobody went to school to become a fundraiser
Jesse Lane, Ben Richards, and the goodmakerU team came to this work because we love people and the causes that serve them, and fundraising came with the job. We learned it running nonprofits, writing campaign emails at midnight, and sitting through the board meeting that asks why.
Since then, Jesse and Ben have turned what they learned into the proven process behind goodmaker Pro, and it has produced results for them and for the leaders they coach:
- Jesse and Ben have raised $100 million from individual donors, with none of it from grants.
- The nonprofit leaders they coached last year added $1.17 million in new donor revenue in twelve months.
- Every call is led by a certified goodmaker coach who has run the campaign you are about to run.
"I came in thinking this was just another program. Every state needs to have a Jesse and Ben."
Melisa Laelan, Arkansas Coalition of Marshallese
Learn alongside nonprofit leaders who understand your work
- Post your campaign copy and get feedback from other nonprofit leaders.
- Ask the questions you would hesitate to bring to your board.
- Learn from leaders in other states who have already worked through the problem you are facing.
What your fundraising looks like a year from now
- You ask donors for gifts with confidence.
- Your year-end campaign follows a plan you set months ahead.
- Your board gives first and asks alongside you.
"I'm not a pest, and I'm not raising money for myself. I'm the conduit to the work, and the money funds the work."
Program participant, 2024
What your membership is worth
| Included | Value per month |
|---|---|
| Weekly live coaching, 50+ sessions a year, with replays | $250 |
| 1:1 consulting by appointment | $159 |
| Fundraising Masterclass | $292 |
| Fundraising frameworks: Marketing Anatomy, Board Engagement, Mindset Shifts, Email Marketing | $100 |
| Guest speakers and seasonal workshops | $43 |
| Friday coworking with a coach | $8 |
| Online community of hundreds of nonprofit leaders | $22.50 |
| Total value | $874+ a month |
| Your price | $125 a month |
Monthly values are estimates. Weekly coaching is based on a published 12-month nonprofit group coaching program priced at $3,000. Consulting uses the 2025 average nonprofit consultant rate of $159 an hour for one hour a month. The Masterclass is its $3,500 price spread over 12 months. Workshops assume four seasonal sessions a year at $129 each. Frameworks, coworking, and community use published annual prices for comparable online courses, virtual coworking tools, and online nonprofit communities, divided by 12. Paying yearly brings goodmaker Pro to about $83 a month.
Weekly live coaching with replays- 1:1 consulting by appointment
- Masterclass and all proven frameworks
- Online community of hundreds of nonprofit leaders
- Earn CFRE credit through select frameworks
- Weekly live coaching with replays
- 1:1 consulting by appointment
- Masterclass and all proven frameworks
- Online community of hundreds of nonprofit leaders
- Earn CFRE credit through select frameworks
Before you join
How much time does it take?
goodmaker Pro is a self-paced program with one hour of live teaching every week. You can work through all of our fundraising frameworks on your own schedule, and replays cover the weeks you miss. You get out of it what you put into it.
Can I cancel?
Yes, from inside your account. If you are not satisfied, your first 30 days are refundable.
Can I earn CFRE credits?
Yes. Several of our fundraising frameworks are eligible for CFRE credit.
I am not the executive director. Is this for me?
Yes. Nonprofit leaders of every kind are part of the community, from executive directors and development directors to board members and marketing leads. If you raise money for your nonprofit, goodmaker Pro is for you.
What is Circle?
Circle is the private platform where the coaching calls, fundraising frameworks, and community live, all under one login.
What if I already took the Masterclass?
The Masterclass is the tip of the iceberg. goodmaker Pro lets you go deeper with live coaching on engaging your board, marketing, major donors, and more, so you can get the most out of every fundraising campaign.
Plan your December before it gets here
With a coach and a room full of peers, you can head into December with a plan.
Join goodmaker Pro for $125/mo
Here's a free year-end checklist!
Download and print this checklist to make sure your year-end campaign is on track. You will also get good 4 you in your inbox every week.